A Leading New Jersey Search Engine Optimization Firm

Organic Search Engine Marketing (SEO)

Search Engine Optimization is the most powerful & cost-effective source of B2B Leads.

SEO That’s Focused On

Results and ROI

Through a combination of technical expertise and proprietary techniques, we achieved some amazing SEO ranking for our clients, resulting in considerable jumps in traffic and sales.

Regional
Surgical
Center

The results of an SEO Campaign for 7 location, Regional Surgical Center.

%

Increase in Page Views

%

Increase in Site Visitors

Top 3 Phrases Out of 92 Tracked

Resulting In:

New Visitors Each Month

Local B2C 
Service Company

These are the one year results of an SEO Campaign for a 2 location Service Company.

%

Increase in Page Views

%

Increase in Site Visitors

Top 3 Phrases Out of 15 Tracked

Resulting In:

New Visitors Each Month

State-wide
Commercial Services

SEO results for a 12 month B2B services campaign covering the entire state of New Jersey.

%

Increase in Page Views

%

Increase in Site Visitors

Top 3 Phrases Out of 50 Tracked

Resulting In:

New Visitors Each Month

Regional
B2C & B2B
Services

First time SEO client showing massive jumps from non-existent to top ranked.

%

Increase in Page Views

%

Increase in Site Visitors

First Page Phrases Out of 60 Tracked

Resulting In:

New Visitors Each Month

%

Avg. Close Rate of SEO Leads

%

Of All Clicks Go To The Top 3 Terms

Google Searches Are Made Every Second

%

Of B2B Website Traffic Is From SEO

Our Proprietary SEO submission and Ranking System

SEO Campaign Services

Phase 1 – Analyze, Audit & Plan

This the what makes all the rest possible. Without analyzing the current site and target goals, there is no way to plan or execute an effective SEO campaign. This work is often skipped by less reputable firms trying to save money and present a lower cost product.

During this initial phase, which is arguably the most important of all three, our team of SEO experts reviews, analyzes, researches and audits everything about your site, your competitors and your industry as it relates to people searching for and finding your types of products or services.

Analyze Your Website’s Current SEO Status

SEO Content

All current SEO content will be analyzed for potential effectiveness. Keyword density, placement and overall usage will be examined.

SEO Viability Report

How your website is coded on a technical level is sometimes more important than its content. We will review your site navigation, content structure, and organization to assure it is SEO Viable. We will also run site diagnostics to assure you have no errors in the site’s makeup. This includes: JavaScript, Flash, missing pages, bad links, robot blocks, and inefficient page construction. We will also review the speed your site loads which is very important for improving search placement.

Inbound Links

Search engines place a lot of emphasis on the volume and more importantly the quality of links from non-affiliated sites. A report will be run searching for all inbound links to the site.

Sales & Marketing Message

A site with perfect SEO content can still deliver less than desirable sales results if the messaging and call to action are not polished. Studies have shown that something as simple as changing the color of the call to action button can increase clicks by as much as 30%. This task involves reviewing these elements.

Identify SEO Keyword Phrases

Actual v. Targeted Keywords

Actual Keywords are the keywords and phrases your site is currently displaying. Most site owners find it surprising how much of a difference there is between what they want their site to say and what it actually says to the search engines.

Targeted Keywords are the words and phrases you hope your site will rank well for. These are the phrases people are using to find your products and services.

Targeted keyword phrases will be identified through discussion with your team as well as a review of industry keyword trends. Particular attention will be given to finding the words most often used by the search audience, not just industry phrases and jargon.

Initial Keyword Ranking Score

A Keyword Ranking Score will identify your search engine presence for your target keywords. This report will show the position you hold for each keyword on Google and Bing.

Initial Site Ranking Score

A Site Ranking Score is a proprietary, prescribed scoring system used to evaluate your search engine presence as a whole. Your site will be graded on where and how well it is ranked for all target keywords. Numeric values are placed on the search results and then factored by search engine, keyword competition and placement. This Ranking Score is one of the factors we use to gauge the overall success of a placement campaign.

SEO Campaign Services

Phase 2 – Create, Optimize & Launch

This is where the bulk of the work is done. New content is written, pages created and the website is sent to the search engines for review.

We actively create new SEO-specific content – from articles to infographics, explainer videos to static images, and begin announcing the changes to the search engines.

Optimize Current SEO Content

Internal Linking

Internal links are links that go from one page on a website to a different page on the same site. These types of links are useful for three reasons:
• They allow users to navigate a website.
• They help establish an information hierarchy for the given website.
• They help spread link equity (ranking power) around websites.

Keyword Optimization

Content on a number of pages will be reworked to maximize their Search Engine Potential. Elements may include: Page Specific Description and Title Tags, the Use of Header Tags, and Keyword Optimized Page Names. Redirects will be used on all pages where the page name or folder structure is changed. A number of additional proprietary elements may also be utilized based on the individual project requirements.

Sitemap Creation

Create a sitemap to maximize crawling effectiveness, factoring in page depth. Search engines thrive on this highly organized site plan. In addition to building the XML sitemap. Mach4 will also submit it to Google and Bing Webmaster Tools.

Image Tagging (alt, meta, etc.)

Manage “tagging” as an effective SEO tool by administering alt tags for images (making them relevant content to search engines) and buttons. Conduct tagging analysis to point out where alt tags are missing and make recommendations on how to effectively tag every image.

 

Create New SEO Content

Sitemap Creation

Create a sitemap to maximize crawling effectiveness, factoring in page depth. Search engines thrive on this highly organized site plan. In addition to building the XML sitemap. Mach4 will also submit it to Google and Bing Webmaster Tools.

Content Recommendation & Creation

Once we identify the high priority keywords (from Phase 1), we will work with you to develop copy/content focused around those keywords. As search engines heavily weigh in content relevancy when determining organic rankings, we recommend developing content that is truly relevant to how  people search in this industry. The Keyword Search Phrases identified in Phase 2 will be used.

Search Engine Submissions

Search Engine Submission

The site will be submitted to Google and Bing, which account for over 96% of all Internet searches. (Bing is the search source for Yahoo, so Yahoo searches will be covered as well, but not reported separately.)

Site Map Submission

Most search engines allow the submission of a sitemap or multiple sitemaps through their Webmaster interface. These ‘maps give the search engines a list of URLs (links) for pages, images, and videos that are then visited by their spiders to rank your content. The sitemap should be updated frequently to  take into account of any new content that is added to your site, such as new products, images, articles or videos. Keeping the sitemap file up to date ensures that the search engine spiders are always able to quickly and easily discover your latest content.

Google & Bing Webmaster Accounts

Webmaster accounts with the major search engines will be created to allow us to communicate directly with those sites. Communication can include notifying them of new content on your site or changes in link addresses. The search engines use those accounts to notify us when they are having issues indexing your site or find a problem with site code.

SEO Campaign Services

Phase 3 – Submit, Monitor & Tweak

This ongoing phase involves staying on the radar of the search engines and keeping them interested. Fresh content & images are loaded on your site as well as outside websites linked back to yours. Without this work, it is likely that you’ll start slipping down the ranks, losing your previous investment.

Now that the ground work has been done with Phases I & II, the ongoing battle begins. We often call it “Attack and Monitor” because that is exactly what we do. We aggressively go after opportunities to keep your content in front of potential users and search engines alike.

Ongoing On-Page Content Creation

On-Page Content Writing

Mach4 will have one of our specifically trained SEO copywriters create additional copy based on the keyword phrases selected. This copy will be written primarily for the purpose of SEO but will be completely readable to the average user.

Ongoing Off-Page Content Submission

Social Media Posts

Social Media Marketing is an important element for the online presence of your business and therefore important for any SEO efforts. Our Social Media Posting Service for SEO involves spreading the word about your products and services on the most popular social platforms. This triggers more visits to your site as well as links to your site. This is not a complete Social Media Marketing effort, but rather an element designed to augment your Search Ranking efforts.

Niche & Open Directory Submissions

Submitting to web directories is an excellent way to build backlinks and boost good ranking in search engines. Our work involves finding the best possible directories to submit your site to. This includes open, general directories which have a broad topic base as well as niche directories that focus on a particular industry or topic.

 

 

Press Release Submissions

This element involves writing and publishing SEO-targeted press releases online. While the press releases are written using proper English and a readable format, their main focus is to gather keyword-specific search engine traffic.

3rd Party Blog & Forum Commenting

Similar to On-Page Content Writing, we now take the show on the road. We create accounts with 3rd party, industry-appropriate sites and write content for those sites. That content is then attributed to your company.

3rd Party Back Links

There are thousands of quality directories, indexes, and industry-specific sites that allow you to link back to your site. These links help visitor traffic by spreading the word about your site and helps with search engine traffic by showing the engines that other sites find your content valuable. With this element, we search for and submit your site to the most advantageous site we can find.

A Word on Proprietary Techniques

The above elements are just a sampling of the techniques Mach4 uses to achieve our search engine submission results. Not every technique will be used on every campaign; we reserve the right to select techniques based on the merits and needs of each project. While we do not disclose all our techniques and methods, we do guarantee that we never use ‘Black-Hat’ (unscrupulous) means to achieve results; even if asked.

Supercharge your seo campaigns

Beyond the basics and technical aspects of SEO, we can put our creative and marketing talents to work to supercharge the campaign with add-on services. These impactful offerings increase both the effectiveness of the campaign, and also the overall ROI of the entire sales process.

Custom Landing Page Design

Animated Explainer Videos

Professional Copywriting Services

Email Templates for Easy Follow Up

Powerful Analytics and Tracking

How Can We Help?

Drop us a note and one of our marketing gurus will respond within 4 business hours!

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