A Leading New Jersey Search Engine Optimization Firm

This the what makes all the rest possible. Without analyzing the current site and target goals, there is no way to plan or execute an effective SEO campaign. This work is often skipped by less reputable firms trying to save money and present a lower cost product.

During this initial phase, which is arguably the most important of all three, our team of SEO experts reviews, analyzes, researches and audits everything about your site, your competitors and your industry as it relates to people searching for and finding your types of products or services.

Identify SEO Keyword Phrases

Actual v. Targeted Keywords

Actual Keywords are the keywords and phrases your site is currently displaying. Most site owners find it surprising how much of a difference there is between what they want their site to say and what it actually says to the search engines.

Targeted Keywords are the words and phrases you hope your site will rank well for. These are the phrases people are using to find your products and services.

Targeted keyword phrases will be identified through discussion with your team as well as a review of industry keyword trends. Particular attention will be given to finding the words most often used by the search audience, not just industry phrases and jargon.

Initial Keyword Ranking Score

A Keyword Ranking Score will identify your search engine presence for your target keywords. This report will show the position you hold for each keyword on Google and Bing.

Initial Site Ranking Score

A Site Ranking Score is a proprietary, prescribed scoring system used to evaluate your search engine presence as a whole. Your site will be graded on where and how well it is ranked for all target keywords. Numeric values are placed on the search results and then factored by search engine, keyword competition and placement. This Ranking Score is one of the factors we use to gauge the overall success of a placement campaign.

This is where the bulk of the work is done. New content is written, pages created and the website is sent to the search engines for review.

We actively create new SEO-specific content – from articles to infographics, explainer videos to static images, and begin announcing the changes to the search engines.

Create New SEO Content

Sitemap Creation

Create a sitemap to maximize crawling effectiveness, factoring in page depth. Search engines thrive on this highly organized site plan. In addition to building the XML sitemap. Mach4 will also submit it to Google and Bing Webmaster Tools.

Content Recommendation & Creation

Once we identify the high priority keywords (from Phase 1), we will work with you to develop copy/content focused around those keywords. As search engines heavily weigh in content relevancy when determining organic rankings, we recommend developing content that is truly relevant to how  people search in this industry. The Keyword Search Phrases identified in Phase 2 will be used.

Search Engine Submissions

Search Engine Submission

The site will be submitted to Google and Bing, which account for over 96% of all Internet searches. (Bing is the search source for Yahoo, so Yahoo searches will be covered as well, but not reported separately.)

Site Map Submission

Most search engines allow the submission of a sitemap or multiple sitemaps through their Webmaster interface. These ‘maps give the search engines a list of URLs (links) for pages, images, and videos that are then visited by their spiders to rank your content. The sitemap should be updated frequently to  take into account of any new content that is added to your site, such as new products, images, articles or videos. Keeping the sitemap file up to date ensures that the search engine spiders are always able to quickly and easily discover your latest content.

Google & Bing Webmaster Accounts

Webmaster accounts with the major search engines will be created to allow us to communicate directly with those sites. Communication can include notifying them of new content on your site or changes in link addresses. The search engines use those accounts to notify us when they are having issues indexing your site or find a problem with site code.

This ongoing phase involves staying on the radar of the search engines and keeping them interested. Fresh content & images are loaded on your site as well as outside websites linked back to yours. Without this work, it is likely that you’ll start slipping down the ranks, losing your previous investment.

Now that the ground work has been done with Phases I & II, the ongoing battle begins. We often call it “Attack and Monitor” because that is exactly what we do. We aggressively go after opportunities to keep your content in front of potential users and search engines alike.

Press Release Submissions

This element involves writing and publishing SEO-targeted press releases online. While the press releases are written using proper English and a readable format, their main focus is to gather keyword-specific search engine traffic.

3rd Party Blog & Forum Commenting

Similar to On-Page Content Writing, we now take the show on the road. We create accounts with 3rd party, industry-appropriate sites and write content for those sites. That content is then attributed to your company.

3rd Party Back Links

There are thousands of quality directories, indexes, and industry-specific sites that allow you to link back to your site. These links help visitor traffic by spreading the word about your site and helps with search engine traffic by showing the engines that other sites find your content valuable. With this element, we search for and submit your site to the most advantageous site we can find.