PPC and Digital Advertising

Home > Lead Generation & Marketing > PPC and Digital Advertising

The Mach4 Difference
– Full Transparency

The team at Mach4 has been delivering best-in-class search, display and text campaigns to our clients for over 15 years. We build our AdWords campaigns within your master account, giving you full administrative access, transparency, and control. We’re here to deliver the highest quality traffic to your site, and ensure you’re seeing a true return on your investment.

Very Fast Time to Go-Live

Near Instant Results

Fully Transparent Reporting

Fees Based on Work, Not Ad Spend

Powerful, Surgical Targeting

Measurable and Optimizable

Let's Talk About Increasing Sales!

Or Click to Call

856.302.4005

“They ran an SEO Campaign for us last year that took our site from almost nonexistent, in a google search, to number 1 in our selected areas. The phone hasn’t stopped ringing!! We just signed up to expand our SEO and we can’t wait to see the results.”

Mary
Office Manager, Wetlawn Sprinklers

Billions of Dollars Spent on PPC in 2020

%

Average Click Through Rate of PPC Ads

%

Of Social Media Users Prefer Video Ads

%

Of Users Say PPC Directly Answer Search Queries

The Four Phases of a Paid Search Marketing Campaign

Guided by over 20 years of marketing experience managing hundreds of campaigns and marketing deliverables, we’ve developed a four-part system to maximize the effectiveness of our marketing consulting and managed creative services. Often, one or more of these four elements are under utilized or skipped entirely resulting in sub-optimal campaign performance and possibly even a complete waste of the investment.

1. Research & Plan – Month 1

This is arguably the most critical step of paid search marketing. Ironically, it is the most likely to be skipped or under-supported in an attempt to reduce cost.

Deep Review of Competition
Discuss Goals & Metrics
Review Customer Lifetime Valuation
Set a Media Budget
Define Audience
Identify Both Target and Negative Keywords
Landing Page Consultation for Messaging and CRO (Conversion Rate Optimization)

3. Test & Adjust – Months 3 – 5

Once the campaign running for a couple months and has received some impressions and clicks, we can review click costs, competition, and performance. At that point, we make adjustments to the budget, ad messaging, and keywords. Very active campaigns with a lot of data can be adjusted more quickly than smaller campaigns; usually after one month of running live.

Our goal is to identify the most profitable keywords and maximize their budgets, reducing or removing the low performers. As the old adage goes: Feed the Tigers, Ride the Horses, Shoot the Dogs.

A/B Split Testing of Ads
Changes to Ads
Twice Monthly Strategy Calls
Weekly Performance Reports & Budget Adjustments

2. Create and Configure – Month 2

We can build out the actual campaign elements and mechanics now that we know exactly what and who we’re dealing with.

Set Up Account
Connect Analytics and CRM Tracking
Build the Campaigns
Create Ads – Text, Image or Carousel, based on selected option.
Connect to Existing Campaign Landing Pages
GO LIVE!

4. Monitor & Optimize – Months 5+

At this point, we have a well-planned and executed paid search campaign running. The workload at this point is much lower than in previous phases, but there are still important tasks. Some time must be spent to ensure the click and conversion rates stay on track. Minor tweaks may be needed for continuous optimization.

After a few months of this phase, some clients opt to take over and self-manage the campaign. Like anything else, this is not a problem if you have the time and expertise to do so with out jeopardizing the ongoing results. In that case, our team will fully support the transition and be ready to assist again when needed.

Monthly Performance Reports
Monthly Strategy Calls
Monthly Adjustments to Budgets

Supercharge Your PPC Campaigns

These optional services can greatly enhance the effectiveness, impact, or management of the proposed campaign.

Beyond the basics and technical aspects of our proposal, we can put our creative and marketing talents to work to supercharge the campaign with add-on services. These impactful offerings can increase the effectiveness of the campaign, the overall ROI of the entire sales process and the ease in management of the new leads.