A New Jersey PPC & Paid Search Agency
Pay-Per-Click (PPC) & Paid Search
Near instant results and surgical precision in targeting your audience make paid search a powerful source of leads.
The Mach4 Difference
– Full Transparency
The team at Mach4 has been delivering best-in-class search, display and text campaigns to our clients for over 15 years. We build our AdWords campaigns within your master account, giving you full administrative access, transparency, and control. We’re here to deliver the highest quality traffic to your site, and ensure you’re seeing a true return on your investment.
Very Fast Time to Go-Live
Near Instant Results
Fully Transparent Reporting
Fees Based on Work, Not Ad Spend
Powerful, Surgical Targeting
Measurable and Optimizable
The Four Phases of a Paid Search Marketing Campaign
Guided by over 20 years of marketing experience managing hundreds of campaigns and marketing deliverables, we’ve developed a four-part system to maximize the effectiveness of our marketing consulting and managed creative services. Often, one or more of these four elements are under utilized or skipped entirely resulting in sub-optimal campaign performance and possibly even a complete waste of the investment.
1. Research & Plan – Month 1
This is arguably the most critical step of paid search marketing. Ironically, it is the most likely to be skipped or under-supported in an attempt to reduce cost.
- Deep Review of Competition
- Discuss Goals & Metrics
- Review Customer Lifetime Valuation
- Set a Media Budget
- Define Audience
- Identify Both Target and Negative Keywords
- Landing Page Consultation for Messaging and CRO (Conversion Rate Optimization)
3. Test & Adjust – Months 3 – 5
Once the campaign running for a couple months and has received some impressions and clicks, we can review click costs, competition, and performance. At that point, we make adjustments to the budget, ad messaging, and keywords. Very active campaigns with a lot of data can be adjusted more quickly than smaller campaigns; usually after one month of running live.
Our goal is to identify the most profitable keywords and maximize their budgets, reducing or removing the low performers. As the old adage goes: Feed the Tigers, Ride the Horses, Shoot the Dogs.
- A/B Split Testing of Ads
- Changes to Ads
- Twice Monthly Strategy Calls
- Weekly Performance Reports & Budget Adjustments
2. Create and Configure – Month 2
We can build out the actual campaign elements and mechanics now that we know exactly what and who we’re dealing with.
- Set Up Account
- Connect Analytics and CRM Tracking
- Build the Campaigns
- Create Ads – Text, Image or Carousel, based on selected option.
- Connect to Existing Campaign Landing Pages
- GO LIVE!
4. Monitor & Optimize – Months 5+
At this point, we have a well-planned and executed paid search campaign running. The workload at this point is much lower than in previous phases, but there are still important tasks. Some time must be spent to ensure the click and conversion rates stay on track. Minor tweaks may be needed for continuous optimization.
After a few months of this phase, some clients opt to take over and self-manage the campaign. Like anything else, this is not a problem if you have the time and expertise to do so with out jeopardizing the ongoing results. In that case, our team will fully support the transition and be ready to assist again when needed.
- Monthly Performance Reports
- Monthly Strategy Calls
- Monthly Adjustments to Budgets
Supercharge Your PPC Campaigns
These optional services can greatly enhance the effectiveness, impact, or management of the proposed campaign.
Beyond the basics and technical aspects of our proposal, we can put our creative and marketing talents to work to supercharge the campaign with add-on services. These impactful offerings can increase the effectiveness of the campaign, the overall ROI of the entire sales process and the ease in management of the new leads.
Landing Page Design & Messaging
Advanced CRM Setup for Lead Management
Marketing Automation for Lead Response
Animated Explainer Videos
Paid Search Landing Page
Additional Design & Website Services
How Can We Help?
Drop us a note and one of our marketing gurus will respond within 4 business hours!