A New Jersey Social Media Marketing Agency

Social Media Management & Marketing

A common sense, business-first approach to social media marketing for B2B organizations..


Of LinkedIn Members Drive Business Decisions


Of Companies Use Social to Gain Customers

Million LinkedIn Users in the U.S.


of B2B Social Media Leads Come from LinkedIn

NJ Social Media Marketing Services

Our Common Sense Approach to Social Media Marketing

At Mach4, we know that social media is about much more than having a Facebook page or LinkedIn account.  It’s about harnessing social media’s relationship- and business-building power to increase awareness, drive more traffic to web sites, generate new leads, and convert them into new customers.   It’s all about adding value, one step — and one platform — at a time.   That’s why we call this approach Common Sense Social Media.

Social Media Marketing Consulting can help get the most out of Facebook.
Social Media Marketing Consulting can help get the most out of Facebook.

Social Media Marketing – It’s Not Just About Facebook

Social Media comes in all shapes and sizes.  While Facebook is usually the first platform you think of, for most of our clients we recommend LinkedIn.  Aside from those two, there are countless others including Twitter, Instagram, TikTok, Parler, and the list goes on and on.  New platforms are launching all the time, which makes the world of social media both exciting and terrifying – especially if you own a business.  It’s easy to get overwhelmed as you try and figure out where to start.

The good news is that you don’t have to be everywhere.  In fact, few companies tackle more than one or two social media platforms at once. What’s most important is focusing your efforts on the platforms your customers use the most.  That way, you’ll be there when they come looking.  Or, better yet, you may find them first.

Getting started with Common Sense Social Media

It all begins with a plan.  Without one, your efforts may fall victim to a big black hole.  According to the Content Marketing Institute, 60 percent of B2C marketers who rate themselves as most effective at managing their company’s overall content (including social media) have a documented strategy.  Like any good plan, it will ebb and flow according to business needs, but it will keep you organized, focused, and on track.

We begin by getting to know you and your business.  In Phase I of the planning process, we learn about your company culture, customers, business and marketing goals, and competitors, and evaluate your current social media presence and overall marketing efforts.

In Phases II and III, we help establish your social media marketing goals.  We recommend platforms and identify the resources you’ll need to implement your plan. This includes brainstorming content topics and creating a plan for keeping them flowing.  We also make sure you know how to get the right content to the right people at the right times.

We view Phase IV as an ongoing process of tracking progress, fine-tuning efforts, identifying new opportunities for growth, and evaluating your return on investment.  We are here to help every step of the way.

Custom Social Media Marketing Plans

Because we know that different businesses have different needs, we created several customized social media marketing plans for you to choose from. Which one is right for you?  That depends on the size and scope of your program – things like the number of platforms, resources available for creating content and visuals, and your plans for managing the overall program once it’s established.  We provide the options.  You decide which one makes sense based on your budget, goals and how much of the heavy lifting you want to do yourself.

What’s Next in Your Social Media Marketing Future?

Contact our team at Mach4 and set up a time to talk.  We look forward to hearing about your social media marketing needs and working together to meet them.

Social Media Marketing is Important for NJ Businesses

Why Is Social Media Marketing Important?

Social media marketing is important for small businesses because it allows them to reach a large audience at a relatively low cost. Platforms like Facebook, Instagram, and Twitter have billions of active users, many of whom are potential customers for small businesses.

Additionally, social media platforms provide businesses with a variety of tools, such as paid advertising and analytics, that can help them target specific demographics and track the success of their marketing efforts. Social media marketing also allows small businesses to build relationships with their customers by engaging with them through comments, messages, and other forms of communication. This can help to increase customer loyalty and improve the overall reputation of the business.

5 Ways Social Media Marketing Helps Small Business:

  1. Increase brand awareness: Social media platforms are great for getting the word out about a small business and its products or services.
  2. Build relationships with customers: Social media platforms provide a way for small businesses to interact with customers and build relationships.
  3. Target specific demographics: Most social media platforms offer advertising options that allow small businesses to target specific demographics, such as age, location, and interests.
  4. Get feedback: Social media platforms allow small businesses to get feedback from customers, which can help improve products and services.
  5. Compete with larger companies: Social media marketing allows small businesses to compete with larger companies by leveling the playing field when it comes to reaching potential customers.

Are NJ Social Media Marketing Companies Expensive?

Is Social Media Marketing Expensive?

Social media marketing can be as expensive or as inexpensive as a small business wants it to be. Some businesses choose to invest heavily in paid advertising, while others may use social media primarily as a way to connect with their customers and build relationships with them.

Many social media platforms, such as Facebook, Instagram, and Twitter, offer businesses the option to run paid advertising campaigns. These campaigns can be targeted to specific demographics, such as age, location, and interests, and can be adjusted based on budget. The cost of these campaigns can vary widely, depending on factors such as the targeting options selected, the industry, and the competition level.

Other forms of social media marketing, such as creating and sharing content or engaging with customers through comments and messages, are relatively inexpensive. They may require a time investment to create and curate the content, but often don’t require a significant financial investment.

Overall, social media marketing can be as expensive or as inexpensive as a small business wants it to be, and the budget can be adjusted to match the available resources.

Can You Save Money by Doing Your Own Social Media Marketing?

Whether or not to do your own social media marketing or hire a company to manage your social media accounts is a decision that depends on the specific needs of your business. If you have the resources and expertise in-house to effectively manage your social media accounts, then it may not be necessary to hire a company. However, if you find that managing your social media accounts is taking up too much of your time, or if you are not seeing the results you want, then it may be worth considering hiring a company to manage your accounts.

Hiring a company to manage your social media accounts can bring several benefits to your business:

  1. They have the expertise and experience to create and execute a social media strategy that is tailored to your business’s goals.
  2. They can handle the day-to-day management of your accounts, such as creating and scheduling posts, responding to comments and messages, and analyzing the performance of your campaigns.
  3. They can provide you with valuable insights and analytics about your social media performance, which can help you make informed decisions about your social media strategy.
  4. They can help you with paid advertising, which can help you reach a larger audience and drive more sales.




Why Doing Your Own Social Media Marketing Might Be a Bad Idea.

Small businesses can waste time and opportunities by managing their own social media marketing if they don’t have the expertise or resources to effectively do so. Social media marketing can be a time-consuming task that requires a strategic approach, regular engagement with customers, and the ability to analyze and adjust campaigns based on performance. If a small business does not have the expertise or resources to effectively handle these tasks, they may not see the results they want from their social media efforts.

Additionally, small businesses may not have the resources to stay up to date with the latest trends and best practices in social media marketing, which can lead to missed opportunities. For example, if a small business does not have the resources to invest in paid advertising, they may miss out on the opportunity to reach a larger audience and drive more sales.

On the other hand, hiring a company to manage your social media marketing can bring several benefits to your business, such as having a tailored strategy that aligns with your goals, having a professional to handle the day-to-day management of your accounts, having access to valuable insights and analytics, and having the ability to invest in paid advertising.

In conclusion, it is important for small businesses to consider whether they have the resources and expertise to effectively manage their own social media marketing, and weigh the cost-benefit before deciding whether to handle it in-house or to hire a company to manage it for them.

As a NJ Content Marketing Specialist, We Create Content for Social Media Marketing

Where Does All The Content Come From?

There are a number of ways to obtain content for social media marketing. Some businesses choose to create their own content, while others may use a combination of created and curated content. Here are a few ways to get content for social media marketing:

Original Content Creation: Creating original content such as images, videos, infographics, blog posts, and more, can be a great way to showcase your business’s products and services, build brand awareness, and engage with your audience.

Curated Content: Curating content from other sources can be a great way to share relevant and interesting information with your audience, while also building relationships with other businesses and influencers in your industry.

User-generated content (UGC): Encouraging your audience to submit their own images and videos related to your product or service is a great way to build a sense of community around your brand and provides you with a steady stream of new content.

Repurpose Content: It’s also possible to repurpose existing content, such as blog posts, into social media posts or videos, for example.

Hiring a Content Creator: Hiring a professional content creator or agency to create and manage your social media content is also an option.

The choice of which type of content to use will depend on the specific needs of your business and the goals of your social media marketing strategy. It’s important to evaluate which type of content will be the most effective in reaching your target audience and achieving your business’s goals.

How Can We Help?

Drop us a note and one of our marketing gurus will respond within 4 business hours!

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