SOCIAL MEDIA
MARKETING

A common sense,
business-first approach
to social media marketing
for B2B organizations.

%

Of LinkedIn Members Drive Business Decisions

%

Of Companies Use Social to Gain Customers

Million LinkedIn Users in the U.S.

%

of B2B Social Media Leads Come from LinkedIn

SOCIAL MEDIA MARKETING OVERVIEW

NJ SOCIAL MEDIA MARKETING SERVICES

With GoFlex 360, we know that social media is about much more than having a Facebook page or LinkedIn account.  It’s about harnessing social media’s relationship- and business-building power to increase awareness, drive more traffic to web sites, generate new leads, and convert them into new customers.   It’s all about adding value, one step — and one platform — at a time.   That’s why we call this approach Common Sense Social Media.

Social Media comes in all shapes and sizes.  While Facebook is usually the first platform you think of, for most of our clients we recommend LinkedIn.  Aside from those two, there are countless others including Twitter, Instagram, TikTok, Parler, and the list goes on and on.  New platforms are launching all the time, which makes the world of social media both exciting and terrifying – especially if you own a business.  It’s easy to get overwhelmed as you try and figure out where to start.

The good news is that you don’t have to be everywhere.  In fact, few companies tackle more than one or two social media platforms at once. What’s most important is focusing your efforts on the platforms your customers use the most.  That way, you’ll be there when they come looking.  Or, better yet, you may find them first.

Getting started with Common Sense Social Media

It all begins with a plan.  Without one, your efforts may fall victim to a big black hole.  According to the Content Marketing Institute, 60 percent of B2C marketers who rate themselves as most effective at managing their company’s overall content (including social media) have a documented strategy.  Like any good plan, it will ebb and flow according to business needs, but it will keep you organized, focused and on track.

We begin by getting to know you and your business.  In Phase I of the planning process, we learn about your company culture, customers, business and marketing goals, competitors, and evaluate your current social media presence and overall marketing efforts.

In Phases II and III, we help establish your social media marketing goals.  We recommend platforms and identify the resources you’ll need to implement your plan. This includes brainstorming content topics and creating a plan for keeping them flowing.  We also make sure you know how to get the right content to the right people at the right times.

With GoFlex 360, we view Phase IV as an ongoing process of tracking progress, fine tuning efforts, identifying new opportunities for growth, and evaluating your return on investment.  We are here to help every step of the way.

Custom Social Media Marketing Plans

Because we know that different businesses have different needs, we created several customized social media marketing plans for you to choose from. Which one is right for you?  That depends on the size and scope of your program – things like the number of platforms, resources available for creating content and visuals, and your plans for managing the overall program once it’s established.  We provide the options.  You decide which one makes sense based on your budget, goals and how much of the heavy lifting you want to do yourself.

What’s Next in Your Social Media Marketing Future?

Contact our team at GoFlex 360 and set up a time to talk.  We look forward to hearing about your social media marketing needs and working together to meet them.

They went above and beyond what I expected out of an advertising company. They took the time to get to know our company, our customers, and our product. Their commitment and professionalism comes through in every step of the process and the results are amazing! [Cynergy] has a customer for life in Q-Series.

Gary Quesenberry
Owner, Q-Series

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