Your Complete Outsourced Design & Marketing Team

When it comes to marketing, hiring freelancers can be a tempting option. However, there are several downsides to consider. For example, it can be challenging to ensure consistency and quality control with freelancers, as they may not always be available to work on a project and may need a direct supervisor to oversee their work. Communication can also be a challenge, as freelancers may not have a strong understanding of the company’s goals and culture. Additionally, and perhaps the most common pitfall, freelancers often have multiple conflicting commitments that can take priority over a particular project. They usually have a different level of dedication and availability for smaller tasks than for large projects.

Hiring an internal staff with multiple areas of expertise can be expensive, as each individual may require a considerable salary and benefits package. Providing the needed resources, such as computer equipment, professional design software, and training, can also be costly. Moreover, trying to cover every channel with one staff member is challenging and often leads to a lack of specialization and depth of knowledge. In short, while trying to cover all marketing and design channels in-house may be tempting, it can be prohibitively expensive and may not provide the necessary expertise or depth to cover each channel effectively.

Scaling back marketing in response to a tight economy or cash flow concerns can have several downsides for a company. While reducing expenses may be necessary for the short term, scaling back marketing can lead to decreased visibility and brand awareness, which always results in lowered sales. To make matters worse, scaling back makes it more difficult for a company to regain market share once the economy improves. Que the no-marketing death spiral: reduced marketing > lower sales > lower income > reduced marketing > and so it goes.