Your Complete Outsourced Design & Marketing Team
Your Agile Marketing Team
Get access to a complete team for less than the cost of one employee. All managed by a 20-year industry expert.
Why Consider an Agile Marketing Team?
Our Agile Marketing Teams solve the two biggest challenges
business face in increasing leads and sales.
The First Problem: The Economy
Budgets are being cut.
Employees are leaving.
Costs are rising.
Most experts agree a recession is coming if we aren’t already in one.
Despite that, you can’t let sales drop or lose market position; you must stay in front of your customers and prospects. And now it’s more critical than ever to keep costs down and get the most out of your sales efforts.
The Second Problem: The Scope of Modern Marketing
The number of systems, channels, mediums, and data sources is staggering.
Very few employees are experts in all areas of modern marketing. Even if you have a talented design or marketing employee, there are areas of expertise they need to cover better.
So What Can You Do?
We offer a flexible solution that balances expertise, availability, and budget.
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When it comes to marketing, hiring freelancers can be a tempting option. However, there are several downsides to consider. For example, it can be challenging to ensure consistency and quality control with freelancers, as they may not always be available to work on a project and may need a direct supervisor to oversee their work. Communication can also be a challenge, as freelancers may not have a strong understanding of the company’s goals and culture. Additionally, and perhaps the most common pitfall, freelancers often have multiple conflicting commitments that can take priority over a particular project. They usually have a different level of dedication and availability for smaller tasks than for large projects.
Hire An Internal Team?
Hiring an internal staff with multiple areas of expertise can be expensive, as each individual may require a considerable salary and benefits package. Providing the needed resources, such as computer equipment, professional design software, and training, can also be costly. Moreover, trying to cover every channel with one staff member is challenging and often leads to a lack of specialization and depth of knowledge. In short, while trying to cover all marketing and design channels in-house may be tempting, it can be prohibitively expensive and may not provide the necessary expertise or depth to cover each channel effectively.
Scale Back Your Marketing?
Scaling back marketing in response to a tight economy or cash flow concerns can have several downsides for a company. While reducing expenses may be necessary for the short term, scaling back marketing can lead to decreased visibility and brand awareness, which always results in lowered sales. To make matters worse, scaling back makes it more difficult for a company to regain market share once the economy improves. Que the no-marketing death spiral: reduced marketing > lower sales > lower income > reduced marketing > and so it goes.
The Benefits of Having an…
Agile Marketing Team
More Expertise At Lower Costs Means More Business Success
Outsourcing cuts costs by removing some employee overhead, such as office space, training, IT/HR support, and benefits. Every dollar spent goes directly to paying for the services needed. Also, you only pay for area experts when you need them.
Expertise & Experience
How many SEO campaigns has your team managed? Have they been trained in campaign analytics and ROI calculation? Are they award-winning designers and coders? With an outsourced team, you get each of those experts when you need them.
Scope & Scalability
Most in-house marketing teams need help to scale up and meet the challenges of supporting new opportunities, products, or territories. Having a ‘ready-to-go’ team of experts at your disposal will ensure these valuable openings aren’t lost.
The Expertise Available
Multiply the Power of Your Marketing Dollar
In today’s business world, there are more marketing channels, specialized software, data sources, and mediums than any one person can master. Outsourcing all or part of your marketing team gives you a wide variety of experts to draw upon as you need them. Combine that with the fact that you no longer need to pay for the overhead of an in-house team, and you can see why outsourcing your marketing can be such a compelling option.
At Mach4, we do marketing, and we’re very good at it. In our 20 years, we’ve managed every type of advertising and sales campaign and have a proven track record of success. With our team, we hit the ground running and bring results fast.
Interactive Kiosk Displays
Animated Explainer Videos
Digital Sales Presentations
Targeted Landing Pages
Article & Blog Writing
Video Content & Testimonials
Social Media Posts
Sales Brochures & Collateral
Product & Service Sheets
White Papers & Case Studies
Email Templates & Newsletters
Graphics & Infographics
The Solution – Our Agile Team System
Tap into the potential of our Agile Team System of virtual marketing, delivering flexible, incredibly imaginative, and cost-efficient solutions to your marketing hurdles, supported by a team of talented creatives and led by a 20-year marketing expert.
How The System Works
Unlike traditional, retainer-based marketing that locks you into a long-term contract with no room for change, our Agile Team System is designed around flexibility. We understand that opportunities change, and markets are chaotic at best. What may be critical in January is often low-priority come October. With our system, the only thing you set for the year is the budget, with the deliverables being constantly reviewed for impact and relevancy.
The real difference with our system is that we don’t try to get your budget numbers before we price our services. We share our pricing up front and then you share the available budget.
1. Discuss Your Goals
The first step in any good marketing plan is to review your big-picture goals. Even if the immediate project only involves specific one-off services, we want to understand where you’re headed in the long run. This will help ensure the services we recommend and messaging we develop support your strategic vision.
2. Review Our Prices and Services
Now that we have a clear understanding of where you want to go, we share our service prices. We do this with full transparency before we discuss your budget. We want you to be comfortable knowing that our recommendations are based on our expertise and experience, not how much your budget is.
3. Set a Budget and Create a Plan
At this point, we have a set of goals, and you know how much our services cost. Together we can decide how best to apply that budget for maximum impact. We’ll make a deliverables schedule that paces the services with the available budget and resources.
The project’s cost will be spread over several months to a year to make the fees manageable. Every month, we’ll discuss the upcoming deliverables to ensure priorities haven’t changed and a hot opportunity hasn’t popped up. If something has changed, we’ll adjust the marketing accordingly.
Common Questions About Our Agile Team System
Am I locked into a long-term contract?
Nope! Our month-to-month services can be canceled any time.
Are you trying to replace my marketing person/team.
No, not necessarily. We work quite nicely with internal teams as an add-on team member. Very ofthen, we’re brought on to bring area expertise to supplement existing teams. We also can provide extra man-power for big projects or tight deadlines.
Do you offer short-term contracts? We’re in-between hiring.
Absolutely. We can fill the gap, giving you time to hire the most qualified person for the position.
Do you offer on-site help?
Unfortunately, not at this time. Our team are spread across the country and globe and most of us work remotely.
I already have a marketing person.
Many of our clients bring us in to supplement their existing marketing team. We can expertise in areas they need help with. We can also take care of mundane marketing tasks to free them up for more critical or mission sensitive projects.
What if my needs change and I bring in an in-house person?
That won’t be a problem. We understand business needs change constantly. If this happens, we’ll develop an exit strategy that minimizes impact and provide onboarding services to bring the new person up to speed.
More Ways We Increase Your Sales
How Can We Help?
Drop us a note and one of our marketing gurus will respond within 4 business hours!